Heukdon Sokcho Gogi
흑돈속초고기
A Jeju Nanchuk Matdon black pork grill near Sokcho Megabox, run by owners who care more about the ingredient than the markup. The house specializes in a rare Jeju native-based pork raised by only a handful of farms, then builds the meal around domestic kimchi, house-pickled jangajji, seasonal greens, and ghee-butter fried rice.
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Interviewed by HeySeorak on 📖 Owner story included
Best For
Hearty local meals and first-time visitors
Area
Downtown
Price
₩₩ Mid-range
Menu from ₩15,000
Reviewed by HeySeorak Editorial · Updated
Info
47-1 Seonsaro 5-gil, Sokcho, Gangwon
강원 속초시 선사로5길 47-1 흑돈속초고기
Open daily. Menu and hours verified from the May 27, 2026 menu board and Naver Place.
The Story
Heukdon Sokcho Gogi opened on April 18, 2024, just off the Sokcho Megabox parking entrance. The couple behind it did not come from an ordinary restaurant path: he taught taekwondo at university, while she worked as a scuba-diving instructor and lectured on personal branding at Catholic Kwandong University. They met through a professor in Gangneung, then eventually built this small pork grill around one ingredient they wanted Sokcho visitors to understand — Jeju Nanchuk Matdon.
“My standard is simple: find truly good ingredients and serve them honestly to every guest.”
— Owner, Heukdon Sokcho Gogi
What They Stand For
Their rule is simple: find better ingredients and put them on the table honestly. The kimchi, gochugaru, rice, and as many vegetables as possible are domestic. They avoid shortcut seasonings like glacial acetic acid in their pickles, using vinegar for house-made jangajji instead. In summer, the ssam greens come from their own small field in Jungdomun; in winter, they source greens from growers they trust. Even the fried rice gets a small upgrade: house-made ghee butter, added at the end so the rice tastes richer without feeling heavy.
Behind the Signature
Nanchuk Matdon is a Jeju native-based black pork breed developed through Korea's national livestock research work. The owners explain that it is raised by only six farms, managed through Jeju Dream Pork, and takes far longer to reach market than ordinary pork. They are proud of its clear, clean-tasting fat: when the pork renders on the grill, the lard looks almost transparent before it cools. The owners also point to a January 2026 MBC pork blind test where Nanchuk Matdon placed first — a reminder that this is not just another black-pork label.
Local Tip
The restaurant sits by the entrance to the Sokcho Megabox parking lot on Seonsaro 5-gil, a quiet block behind the busier lake and Expo Park area. It is a practical dinner stop after Cheongchoho Lake, Expo Lawn Square, or a movie. If your group is split between seafood and meat, the owners explicitly welcome outside sashimi — bring it in, order pork, and make the table your own Sokcho-style hideout.
Seasonal Note
From summer into late October, the ssam greens may come from the owners' Jungdomun field. In colder months, the greens switch to trusted suppliers. Lunch specials are separate from the after-meal noodle prices, so check whether you are ordering a lunch plate or a side noodle.
For Travelers
Only a few foreign guests have found the place so far, but one visit stayed with the owners: the guest ordered one portion, communicated mostly by gestures, tried every banchan, and left nothing behind. They even wrapped the pork in bread they had brought with them. The owners laughed about it afterward — not because it was wrong, but because this is exactly the kind of table they want: curious, relaxed, and not afraid to eat the meal their own way.
Start with these dishes
The best first order for understanding what makes this place worth visiting.
Jeju Set
제주 SET
A sharing set of the house Jeju Nanchuk Matdon cuts: black pork flower belly, five-layer belly, neck, jowl, and skin-on belly.
Flower Belly
흑꽃살
A thin, quick-grilling Nanchuk Matdon cut with a rich balance of lean meat and clear pork fat.
Five-Layer Belly
흑오겹살
The recommended first order: skin-on five-layer Jeju black pork with a chewy edge and clean, savory fat.
How to order here
A simple flow for first-time visitors who want to order confidently.
Step 1
Start with Jeju black pork
If it is your first visit, choose the Jeju black pork Nanchuk Matdon set for a table or begin with five-layer belly and flower belly. The group is the signature pork; the menu names stay focused on each cut.
Step 2
Order lightly, then add more
The owners do not push one menu per person. Start with what you can finish, then add another cut once you know the grill pace and your appetite.
Step 3
Finish with ghee-butter rice
Save room for fried rice with house-made ghee butter. If your group brought outside sashimi or a bottle the house does not sell, that is welcome here too.
More from the menu
View full English menu →Lunch Spicy Squid & Pork Bulgogi
오삼불고기
A lunch-only stir-fry of squid and pork in spicy-sweet Korean seasoning.
Soybean Paste Stew
된장찌개
A small, savory doenjang stew to finish the pork meal.
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