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Kim Song-sun Amai Jeotgal
Interviewed

Kim Song-sun Amai Jeotgal

김송순아마이젓갈

Shop

Kim Song-sun Amai Jeotgal is a third-generation fermented seafood shop in Sokcho's Abai Village. It carries the name of the grandmother who settled here after fleeing Hamgyeong Province during the Korean War. Fish left from her daily sales became the flounder sikhae she shared with neighbors, then a product people came to buy. Flounder fermented with millet and chili remains the family's signature. Expect tang, salt, and a pronounced fermented aroma. The shop invites you to taste before choosing a tub to take away.

View Shop Guide

Interviewed by HeySeorak · Oct 21, 2026

·Updated Oct 24, 2026

Area

Abai Village

Price

₩₩ Mid-range

From ₩16,000

Hours, address & map

Info

1F, 82 Cheongho-ro, Sokcho, Gangwon

강원특별자치도 속초시 청호로 82, 1층

0507-1336-1293
Mon10:00–17:00
Tue10:00–17:00
Wed10:00–17:00
Thu10:00–17:00
Fri10:00–17:00
Sat10:00–17:00
Sun10:00–17:00
Moderate price range
Google Maps ↗Naver Map ↗

Is this info still accurate?

Hours, prices, closures: one tap keeps it fresh for the next traveler.

The story

Kim Song-sun arrived in Sokcho among families displaced from the north during the Korean War. In Abai Village, many expected their stay to be temporary. She made a living buying fish through the fisheries cooperative and carrying it on her head to sell from early morning. What remained became sikhae, the fermented fish she knew from home. Neighbors shared it, word spread, and people began asking to buy it. The third-generation operator returned to Sokcho at 27 after working in performance planning in Seoul. The day after arriving, they built a website and began selling online, giving customers farther away a way to order the family's food. In 2015, Sokcho City recognized Kim Song-sun as a local specialty master in flounder sikhae.

What they stand for

The family makes its own sikhae and pollock roe products. For sikhae, fish is salted and washed before millet, chili, and other seasonings are added. Fermentation then develops the sourness and aroma that define it. Some customers are children of families displaced from the north, returning for a food they remember from home.

Behind the signature

Start with Ga-ja-mi Sik-hae, the shop's best-selling flounder product. The operator describes a process of cleaning, salting, washing, and seasoning, followed by roughly 15 to 30 days of maturation. Millet ferments alongside the fish. The resulting flavor is tangy, salty, and distinctly pungent, so tasting a little first is a useful way to decide whether it suits you.

Local tip

Taste the products you are interested in, then choose your tubs from the freezer and bring them in a basket to the staff for packing. The photographed product list offers 500g and 1kg sizes. Basic packing uses an ice pack with an insulated box or bag. Ask the staff about storage and transport for your onward journey.

For travelers

The operator recalls demonstrating and serving sikhae to around 20 European chefs at an event organized by a cultural foundation. Familiarity with foods such as anchovies gave the visitors a starting point for asking about fish fermentation. In-store tasting is advertised, but a regular interpreted workshop has not yet been launched. Show the Korean product name and the pack size you want when buying.

Start with these pieces

Ga-ja-mi Sik-hae

Ga‑ja‑mi Sik‑hae

Flounder Fermented with Millet

가자미식해

₩16,000–30,000

The family's signature flounder sikhae, fermented with millet and chili. Tangy, salty, and distinctly pungent; try a little before choosing a pack.

Signature
💡
Pro tip
Try the flounder sikhae before buying: 500g is ₩16,000 and 1kg is ₩30,000 on the photographed list. Taste first, select your tubs from the freezer, and bring them to the staff for insulated packing. Gift boxes use 220g tubs; ask for product prices before choosing a set, as the list gives packaging surcharges only. Gift packaging is available for 220g tubs only: a three-slot or five-slot box adds ₩3,000; a paper bag adds ₩2,000. These are packaging surcharges, not total set prices. Open daily 10:00–17:00. Naver lists free parking, reservations, Wi-Fi, takeaway and delivery. Ask the shop about delivery coverage and transport conditions. Use the main listed address, 1F, 82 Cheongho-ro; an older directions paragraph says 81, so contact the shop if needed.

More options

Full shop guide →
Myeong-tae Sik-hae

Myeong‑tae Sik‑hae

Fermented Pollock with Grain

명태식해

₩16,000–30,000

Pollock prepared as sikhae, a fermented fish product made by the family. A second way to explore the shop's northern Korean food tradition.

Haet‑tte‑gi Sik‑hae

Fermented Fish with Grain

햇떼기식해

₩16,000–30,000

A family-made sikhae sold under the local name Haet-tte-gi. Ask staff which fish is used before choosing.

Notes from travelers

No stars, no scores, just what people who stood here wished they’d known.

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Be the first to leave a note

Passed through Kim Song-sun Amai Jeotgal? One line about what to do or when to come helps whoever comes next, no account needed.

Questions travelers ask

What should I order at Kim Song-sun Amai Jeotgal?+

The signature dishes are Flounder Fermented with Millet (가자미식해). Try the flounder sikhae before buying: 500g is ₩16,000 and 1kg is ₩30,000 on the photographed list. Taste first, select your tubs from the freezer, and bring them to the staff for insulated packing. Gift boxes use 220g tubs; ask for product prices before choosing a set, as the list gives packaging surcharges only. Gift packaging is available for 220g tubs only: a three-slot or five-slot box adds ₩3,000; a paper bag adds ₩2,000. These are packaging surcharges, not total set prices. Open daily 10:00–17:00. Naver lists free parking, reservations, Wi-Fi, takeaway and delivery. Ask the shop about delivery coverage and transport conditions. Use the main listed address, 1F, 82 Cheongho-ro; an older directions paragraph says 81, so contact the shop if needed.

When is Kim Song-sun Amai Jeotgal open?+

Fri: 10:00–17:00 • Mon: 10:00–17:00 • Sat: 10:00–17:00 • Sun: 10:00–17:00 • Thu: 10:00–17:00 • Tue: 10:00–17:00 • Wed: 10:00–17:00

Where is Kim Song-sun Amai Jeotgal?+

Kim Song-sun Amai Jeotgal is at 1F, 82 Cheongho-ro, Sokcho, Gangwon.

What should I know before visiting Kim Song-sun Amai Jeotgal?+

Taste the products you are interested in, then choose your tubs from the freezer and bring them in a basket to the staff for packing. The photographed product list offers 500g and 1kg sizes. Basic packing uses an ice pack with an insulated box or bag. Ask the staff about storage and transport for your onward journey.

What is Kim Song-sun Amai Jeotgal known for?+

Start with Ga-ja-mi Sik-hae, the shop's best-selling flounder product. The operator describes a process of cleaning, salting, washing, and seasoning, followed by roughly 15 to 30 days of maturation. Millet ferments alongside the fish. The resulting flavor is tangy, salty, and distinctly pungent, so tasting a little first is a useful way to decide whether it suits you.

Helpful guides

🧭Sokcho History Through FoodAbai Village and the Korean War🗺️Sokcho Travel GuideThings to do, food & a 2-day plan

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