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Jogae Jupging
Interviewed

Jogae Jupging

조개줍깅

Upcycle

A small basement shop near Sokcho Beach turns shells, sea glass, and other things found along the coast into one-of-a-kind objects. Browse shell mobiles, mirrors, magnets, cases, and paper goods made with the artist's own photos and illustrations. Look for the sign below Hoh & Ant cafe.

View Shop Guide

Interviewed by HeySeorak · Sep 28, 2026

·Updated Sep 29, 2026

Area

Sokcho Beach

Price

₩₩ Mid-range

From ₩10,000

Hours, address & map

Info

B1, 3940 Donghae-daero, Sokcho, Gangwon

강원특별자치도 속초시 동해대로 3940 지하 1층

0507-1334-6508
Mon11:00–18:00
Tue11:00–18:00
WedClosed
Thu11:00–18:00
Fri11:00–18:00
Sat11:00–18:00
Sun11:00–18:00

Naver Place lists Wednesday as the regular closing day. Check its latest notices for schedule changes before visiting.

Moderate price range
Google Maps ↗Naver Map ↗See on the walking map →

Is this info still accurate?

Hours, prices, closures: one tap keeps it fresh for the next traveler.

The story

After moving to Sokcho in 2021, the artist tried surfing and began picking up shells during days by the sea. The first mobiles were made for home. Five pieces placed in another local shop showed that people wanted to take a bit of that coastline home, too. After three years of markets and consignment, she opened her own shop in 2024.

What they stand for

At first, she looked for perfect shells. Then she noticed that broken edges and small differences in color gave each piece more character. Resin helped her turn fragile finds into everyday objects, but the pleasure remains the same: each new combination comes out differently.

Behind the signature

The collection grew from mobiles to shell magnets, mirrors, phone cases, trays, keyrings, and more. Paper goods use photos and illustrations she made herself. A customer once even asked her to sign a magnet — a small moment that made the work feel seen as her own creation.

Local tip

This is a basement shop, so find Hoh & Ant cafe at 3940 Donghae-daero and follow the sign downstairs. Sokcho Beach is around five minutes away on foot; Naver Place asks drivers to use the beach public parking area.

For travelers

The pieces are an easy way to carry home a specific memory of Sokcho's shore. Shapes and colors vary from one shell to the next, so browse the actual pieces rather than expecting identical stock. The separate Custom Zone lets adults make their own resin piece by reservation.

Start with these pieces

Shell Mobile

Shell Mobile

조개모빌

₩10,000–50,000

A hanging decoration made with coastal finds; sizes and individual pieces vary.

SignatureHandmadeOne of a kind
💡
Pro tip
The shop is in the basement beneath Hoh & Ant cafe, about five minutes on foot from Sokcho Beach. From the beach public parking area, walk up the Udon-dang alley toward the main road; use that car park if driving. Finished pieces vary because no two shells are quite alike. The adults-only Custom Zone workshop needs booking ahead; call the shop to ask about same-day sessions.

More options

Full shop guide →
Shell-Frame Table Mirror

Shell-Frame Table Mirror

조개프레임탁상거울

₩30,000
HandmadeOne of a kind

Sea Glass Candle Holder

바다유리캔들홀더

₩35,000
HandmadeOne of a kind

Notes from travelers

No stars, no scores, just what people who stood here wished they’d known.

🖋️

Be the first to leave a note

Passed through Jogae Jupging? One line about what to do or when to come helps whoever comes next, no account needed.

Questions travelers ask

What should I order at Jogae Jupging?+

The signature dishes are Shell Mobile (조개모빌). The shop is in the basement beneath Hoh & Ant cafe, about five minutes on foot from Sokcho Beach. From the beach public parking area, walk up the Udon-dang alley toward the main road; use that car park if driving. Finished pieces vary because no two shells are quite alike. The adults-only Custom Zone workshop needs booking ahead; call the shop to ask about same-day sessions.

When is Jogae Jupging open?+

Fri: 11:00–18:00 • Mon: 11:00–18:00 • Sat: 11:00–18:00 • Sun: 11:00–18:00 • Thu: 11:00–18:00 • Tue: 11:00–18:00 • Wed: Closed

Where is Jogae Jupging?+

Jogae Jupging is at B1, 3940 Donghae-daero, Sokcho, Gangwon.

What should I know before visiting Jogae Jupging?+

This is a basement shop, so find Hoh & Ant cafe at 3940 Donghae-daero and follow the sign downstairs. Sokcho Beach is around five minutes away on foot; Naver Place asks drivers to use the beach public parking area.

What is Jogae Jupging known for?+

The collection grew from mobiles to shell magnets, mirrors, phone cases, trays, keyrings, and more. Paper goods use photos and illustrations she made herself. A customer once even asked her to sign a magnet — a small moment that made the work feel seen as her own creation.

Helpful guides

🗺️Things to Do in SokchoMountain, beach, market & food

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