Source: https://heyseorak.com/spots/heeheehyomhyom
Last-Updated: 2026-09-29

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# Heeheehyomhyom (희희횸횸)

Category: shop | Type: shop | Area: beach | Price range: moderate
Address: 2F, 17 Saemaeul 9-gil, Sokcho, Gangwon
Phone: 0507-1312-6592
Hours: Mon–Tue 10:00–18:00, Wed Closed, Thu–Sun 10:00–18:00 (Naver Place lists Wednesday as the regular closing day. Check its latest notices before visiting, especially during holiday periods.)
English menu available: Yes

## Trust and freshness
- Verification: interview / 2026-09-29
- Menu freshness: updated 2026-09-29T06:50:19.369+00:00

Artist Hyom draws the Sokcho she grew up with into characters and hand-lettered goods: a mountain bear, a tiger imagined from Yeongnangho's Beombawi Rock, and birds from familiar local places. Her second-floor Saemaeul shop is full of postcards, magnets and stationery designed to be used long after the trip.

Pro tip: The shop is on the second floor beside Odaengdang; take care on the tall steps. There is no on-site parking, so use a nearby public or temporary lot. When Hyom is in, she hand-letters your name in Hangul on the bag with a purchase. Otherwise, prewritten 'Sokcho travel' bags are used.

## Story

### How it started
Hyom wanted Sokcho to have character goods of its own. With a local creator grant she started the brand in November 2019, selling online and through other shops before opening her first space in 2022. A move to Jungang-ro followed in 2023; since March 2026, the shop has been in Saemaeul.

### Philosophy
The name joins the artist name Hyom with the character 喜, meaning joy, whose shape reminded her of the Hangul spelling 횸. She hopes the pleasure of making the work passes on to the person who picks it up. A design may carry the word Sokcho, or let the local story inside its character do the talking; either way, she wants it to feel at home in everyday life.

### Signature
Dalgomi imagines that Seoraksan's vanished moon bears might still be hiding deep in the mountains. Rangbeomi began with a playful thought: what if Yeongnangho's great Beombawi Rock were a tiger at rest? A giant island seagull and birds seen around the monument plaza inspired other friends. Their faces turn up on practical paper goods and on magnets, some finished by hand so no two expressions are quite alike.

### Finding the place
Find the second-floor shop at 17 Saemaeul 9-gil beside Odaengdang. The steps are high, so climb carefully. Saemaeul's independent shops sit along an easy route toward the beach; drivers should use nearby public parking.

### For international visitors
Ask which Sokcho place inspired the character you chose. The artist uses a translation app for spoken explanations. When she is in the shop, she writes a buyer's name in Hangul calligraphy on the product bag; international visitors have especially enjoyed taking that small personal detail home.

## What's for sale

### Magnets (자석)

- **Round Character Magnet** (동그라미 자석) — ₩2,500
  A 33 mm round magnet featuring one of Hyom's characters.
  Local design
- **Bottle-Opener Magnet** (병따개 자석) — ₩5,000
  A magnet that also opens bottles.
  Local design
- **Stamp-Shaped Magnet** (우표모양 자석) — ₩8,000 ⭐ Signature
  A postage-stamp-shaped magnet with a strong hold.
  Local design
- **Ray Magnet** (가오리 자석) — ₩13,000
  Handmade rays with subtly different expressions; availability varies.
  Handmade, One of a kind
- **Seoraksan Peak Brothers Magnet** (설악산 봉우리 형제 자석) — ₩15,000
  Handmade mountain-peak brothers, each with a slightly different expression.
  Handmade, Local design
- **Sperm Whale Magnet** (향고래 자석) — ₩12,000
  Handmade whale magnet made in three colors; availability varies.
  Handmade, Local design

### Paper & Stationery (문구와 종이)

- **Postcard** (엽서) — ₩2,000 ⭐ Signature
  Two sizes; designs change as editions sell out.
  Local design | Note: Buy five postcards and receive one extra, according to the shop's product sheet.
- **Removable Sticker** (스티커) — ₩1,500–2,500
  Removable material leaves little residue when peeled away.
  Local design
- **Masking Tape** (마스킹테이프) — ₩4,000–6,000
  Character faces or lettering on a 10 m roll; price varies by width.
  Local design
- **Adhesive Roll Memo** (롤메모지) — One roll (1개) ₩8,000 / Two rolls (2개) ₩15,000
  A 7.5 m adhesive memo roll with perforations to tear off one note at a time.
  Local design
- **Memo Pad** (떡메모지) — ₩4,000
  A 100 × 90 mm non-adhesive memo pad.
  Local design
- **Diary Stamp** (스탬프) — ₩5,000
  A ready-to-use stamp for a diary or journal; no separate ink refill needed.
  Local design
- **Clip Pen** (클립펜) — ₩5,000
  A groove on the side clips the pen to paper so it can double as a bookmark.
  Local design
- **Blank or Grid Note Pad** (블랭크·그리드 노트패드) — Blank (블랭크) ₩10,000 / Grid (그리드) ₩10,000
  Around 100 tear-off sheets of 150 gsm paper. Bear and rabbit designs are blank; seagull and tiger designs have a grid.
  Local design

### Small Gifts (작은 소품)

- **Acrylic Keyring** (아크릴키링) — ₩9,000
  The print sits between acrylic layers to protect the design from scratches.
  Local design
- **Character Pin Badge** (핀뱃지) — ₩2,500
  A 33 mm round badge featuring one of Hyom's characters.
  Local design

### Mother-of-Pearl Objects (자개 오브제)

- **Mother-of-Pearl Suncatcher** (썬캐쳐) — ₩15,000–40,000
  Strung with mother-of-pearl pieces; price varies with their shapes and quantity.
  Handmade, One of a kind